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Max Franti

CEO and Founder

Max leads with measured insight and a commitment to transparency, balancing strategic vision with a deep understanding of people. His ability to navigate complexity while fostering trust has been key to building lasting relationships with clients and colleagues alike.

With over 30 years of experience in global financial markets, Max has built expertise in banking, risk management, and asset management. A graduate of Bocconi University in Milan, he began his career in banking, leading risk management and treasury teams, before transitioning into asset management, focusing on HNW investors and institutions.

Having spent much of his career in Singapore, Max possesses an in-depth understanding of the region’s financial sector and the shifting priorities of global investors, enabling him to develop tailored strategies in an evolving market landscape.

Max Franti scaled